We cut out the middleman.

Our prices stay low because we avoid the expenses of the traditional supply chain, including sourcing agents, wholesaling, distribution and storefront retail.

Our Quality Promise

Our jewelry is made exclusively from genuine solid gold so you never have to buy the same piece twice.

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Our Values

  • Quality

    Fine jewelry shouldn't be a luxury. We use genuine solid gold only and designs that stand the test of time. Every piece has an authenticity hallmark stamp so you know you're getting the real deal.

  • Affordability

    Everyone should have access to luxury jewelry. We keep our prices low by using a factory-direct model that cuts out the middleman and passes the savings directly to you.

  • Honesty

    Honesty is built into everything we do. We share all the details about our materials and only engage in ethical business practices.