Is it Safe to Buy Jewelry Online?

You wouldn’t be the first person who has hesitated before adding fine jewelry to their online cart. Many online shoppers are wary of buying jewelry online. With high-price points and little-to-no information on authenticity, shipping safety, or guarantees it’s no wonder you’re left confused and doubting before checking out. 


But, it doesn’t have to be that way! Armed with the right information, you’ll be able to confidently buy jewelry online knowing your money is protected and that your piece will arrive safe and sound. 


Here’s everything you need to consider in order to safely buy jewelry online:

Is the Company Trustworthy and Legitimate? 

The best way to determine if an online company is legitimate and trustworthy is by making sure their website includes the following:


  • High-quality website designed professionally
  • ‘About Us’ page with an inside look at their business
  • Easily accessible contact information—phone number, email, physical address
  • Well written content with proper grammar
  • Polished and Regularly updated Social Media accounts

Is the Company’s Website Secure?

Making sure you're visiting a secure website when shopping for jewelry online is very important. Especially since you’ll probably be entering personal information when checking out. Without the proper security, you’re made vulnerable to identity theft and phishing scams. 

Secure Website

So, how can you tell the website is secure? It’s simple. Look for the letters “https” at the beginning of the website’s URL together with a lock icon. For additional security measures, check out the website’s privacy policy and or terms of use. This official legal document will describe how your personal information is protected.

Do They Have a Secure Payment System?

This may be even more important than having a secure website. When entering your credit card information online, you want to make sure the website is equipped with the most up-to-date SSL encryption to protect your transaction details. 

Secure Payment System

Additionally, if you are using a credit card to checkout, you will always have the added protection of being able to call your credit card company if a transaction looks suspicious or you never receive your item. You can dispute your transaction and reclaim your money via chargeback.


How Many Payment Options are Available?

The more payment options available, the more trustworthy the website. The reason for this is that it shows the company has put thought into their user experience and wants to be able to accommodate their customers. Legitimate websites should accept all major forms of credit cards, PayPal, and major payment platforms like Google Pay or Apple Pay. 

Many Available Payment Methods

How Quick and Secure are their Shipping Options?

A legitimate online jewelry brand should always offer various shipping methods to ensure their customers’ receive their products in a timely manner. Most commonly, Free shipping is offered with standard delivery, while also offering expedited shipping options at an additional cost. 


Above all, every single package sent out should be sent with insurance, in a non-identifiable package that doesn’t make it clear there is jewelry inside. If the order has a high-value, it should also be sent with a signature confirmation required to make sure the expensive package doesn’t get into the wrong hands.


At Design Gold Jewelry, we meet all those requirements and more! Getting our jewelry delivered to our customers safely, securely, and quickly is of utmost importance to us. 

How Reasonable Are Their Prices?

Making sure a company’s prices are reasonable will give you a good idea if they are legitimate or a scam. If the prices seem too low, it's likely too good to be true and the jewelry you’ll receive will probably not be real. If the prices are too high, you could be overpaying for something that you’ll likely find elsewhere at a better price. Compare prices with other major jewelry brands to make sure you’re getting a good deal as opposed to getting scammed. 

How Are Their Reviews?

Having many positive reviews can give you the relief you're looking for when shopping for jewelry online. Good reviews show that there have been past customers who have had a positive experience and were happy enough with the service and product they received to share the love and let others know about it. 


On the other hand, if the business has many negative reviews, think twice before adding to cart. You can check the Better Business Bureau’s Website for authentic reviews on any business. 

Do They Have a Return/Exchange Policy?

Nobody wants to spend good money on fine jewelry only to be disappointed by the look or size of the piece they ordered without any way to return or exchange it! 


Every legitimate online jewelry brand should offer a return policy of at least 14 days from the delivery date. At Design Gold Jewelry, we offer a full 30-days from delivery date where you can contact our customer service and coordinate a 100% guaranteed risk-free return or exchange. 

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